Whatever the mind can conceive and believe, the mind can achieve.
– Napoleon Hill

Definiteness of Purpose is the starting point of all achievement and success. All individual achievement begins with the adoption of a definite major purpose and a specific plan for its attainment.

The Mastermind Principle consists of an alliance of two or more minds working together in perfect harmony for the attainment of a definite objective.

Applied Faith is an active state of mind. This belief in yourself is applied to achieving a definite major purpose in life.

Going The Extra Mile is the action of rendering more and better service than that for which you are presently paid.

Pleasing Personality is the sum total of one’s mental, spiritual, and physical traits and habits that distinguish one from all others. Your personality is your greatest asset or liability.

“There are two types of men,” said Andrew Carnegie, “who never to anything. One is the fellow who never does anything except that which he is told to do, the other is the fellow who never does more than he is told to do.The man who gets ahead does the thing that should be done without being told to do it, but he does not stop there, he goes the extra mile by doing a great deal more than is expected or demanded of him.”

A Positive Mental Attitude (PMA) is the right mental attitude in all circumstances. Keep your mind on the things you want and off the things you don’t want.

Enthusiasm is faith in action. Enthusiasm comes from the Greek words “en” which means “in” and “theos” which means “God”. It is the intense emotion known as burning desire.

Self-Discipline means taking possession of your own mind. Self-Discipline begins with the mastery of thought.

The accurate thinker separates facts from fiction and separates facts into two classes: important and unimportant.

Controlled Attention leads to mastery in any type of human endeavor, because it enables one to focus the powers of his mind upon the attainment of a definite objective and to keep it so directed at will.

Teamwork is harmonious cooperation that is willing, voluntary and free. Whenever the spirit of Teamwork is the dominating influence in business or industry, success is inevitable.

Every adversity carries with it the seed of an equivalent or greater benefit. Individual success usually is in exact proportion to the scope of the defeat the individual has experienced and mastered.

Creative Vision is developed by the free and fearless use of one’s imagination.

The mind and the body are so closely related that whatever one does affects the other. One does not enjoy sound health without a health consciousness.

Successful people ask themselves the following questions:

  • How are you using your time?
  • How much of it are you wasting, and
  • How are you wasting it?
  • What are you doing to stop this waste?
  • Tell me how you use your spare time and how you spend your money, and I will tell you where and what you will be ten years from now.

Cosmic Habitforce pertains to the universe as a whole and the laws that govern it. It is a sense of order. It takes over a habit and causes a person to act upon the habit automatically. You are where you are and what you are because of your established habits thoughts and deeds.

Reproduced with permission from the Napoleon Hill Foundation.